The project will demonstrate how virtual design and sales technology can be exploited by the apparel industry and how, by means of such technology, consumer driven local production can be established.
Nine partners will jointly connect the enabling virtual design and sales technology to digital manufacturing to have the customized products made and delivered to the consumer in shortest possible time.
The solutions aim to offer the ICT partners and creative industry representatives (fashion and sports goods) new commercial opportunity and competitive strength in the global market place.
The enhanced digital solutions will accelerate and support the growth of European creative industries, especially in competing against low cost imports and bring apparel production back to Europe.
By implementing the 3D and augmented reality applications to an e-commerce web site the consumers will have an inspiring shopping experience and extremely fast response to their shopping needs. This will be assured by the ‘from-ROLL-to-BAG’ production line, which enables production and delivery of customized orders rapidly. Inventories will consist of undyed fabrics and accessories, which can be flexibly used for the customized products, thus avoiding the problem of having large stocks of ready-made products normally needed by e-commerce.
The project receives funding from EU’s research and innovation scheme Horizon 2020, which is the biggest ever EU Research and Innovation programme with a budget of €80 billion. The goal is to ensure that Europe produces world-class science and world-firsts by taking great ideas from the lab to the market.
The project started on the 1st of January 2015 and will end on June 30th, 2016.